Definition of Genus (Bio.)

An assemblage of species, having so many fundamental points of structure in common.
But what’s remarkable is that a genuus has a facility to respond to design with a similar expression

We believe a design can cut across cultures

we are

We are a Brand-Tech company. We help brands stand out in today’s cluttered environment by building Omni-Channel experiences. Our team of young, experienced Marketing, Technology and Design professionals take up a marketing challenge and deliver a solution that is tangible, sustainable and more so consumer-effective. We are a multidisciplinary team with a successful performance record in Brand Communication, UX Research & Design, Web & Mobile Application development and eCommerce Managed Services. Our clients are from diverse businesses and include FMCG, Bank, Consumer durable, Retail, Healthcare, eCommerce, Information Technology and Lifestyle brands in South-East Asia. We are equipped with a Design Studio, Development Cell and Usability lab in Mumbai.

Design Fullfills Experience

Positive experiences define loyalty for a brand

A Multidisciplinary team

Successful brands are those that are represented in a consistent manner across touchpoints

Design has purpose

Design is an integral component of the process that delivers the brand promise

Less is more

A minimalist expression in graphic & physical form can cut across the threshold of understanding of multiple segment of consumers



ABCI award 2014
ABCI award 2015

innovation awards 2015


We work with partners who are as passionate as we are in delivering the best to our customers.


Microsoft Azure is a cloud computing platform and infrastructure created by Microsoft. It is a growing collected of integrated cloud services - analytics, computing, database, mobile, networking, storage and web


Kentico is the only fully integrated ASP.NET CMS, E-commerce, and Online Marketing platform that allows the creation of cutting-edge websites and optimization of digital customers’ experiences across multiple channels

A Digital Banking Specialist offering innovative solutions to Banks and Financial Institutions across South East Asia and the Middle East

TORQ extends SaaS based e-commerce managed services to Retailers through an indigenous Omni-commerce platform called TORQCart

Nityanta is an audio-visual studio that produces Product and Corporate films