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NISHKA JEWELS

The Finest Imitation Jwellery

Niksha Jewels, a brand that offers contemporary designs, an elaborated range and quality jewellery to the modern Indian women. Nishka Jewels stores are located in Mumbai and Navi Mumbai. Our role was to define and build the positioning of the brand. With researched consumer insights, a competitive analysis and internal capability assessment, the new positioning of 'the finest imitation jewellery' has been outlined. To support the positioning, a series of initiatives were introduced to augment the launch of new product categories, enhance in-store consumer experience and engage customers with a processs of solicitation at the stores. The Onsite Warranty, the first of its kind in this category is introduced as a brand differentiator and adds to the customer value proposition

  • Brand Strategy & Positioning
  • Brand Identity & Design
  • Research & Consumer Insights
  • Brand Communication
  • Retail Experience
  • Digital Experience