Offing Group is a Media company committed to providing services to the Shipping Industry. We were assigned to develop the Offing Mobile App with the objectives to introduce rich features that would increase User Engagement and Business Revenue.
The technology had to be robust as the App would have to accommodate the increased number of downloads and transactions. The App would also be for the following users.
Offing Group had the vision to build the App as multipurpose App for the Shipping Industry-
One App for One Industry. The Offing App is an interaction bridge between Seafarers,Companies, Institutes and Service Providers.
We participated in the process of defining the Business Model. Key features were introduced to build stickiness. User expectations were captured through extensive User Research pre-and post-development. The App is built with a combination of Native and Hybrid technologies and is hosted on the Cloud.
WHAT WE DID
The Color Palette is driven by the colours of the Ocean and the Sky.
A Cracking response of over 2000 downloads in the first 30 days of launch. 100 Jobs were posted by Shipping companies.
Offing generated a Subscription and Advertising revenue from the very first month.