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RBL BAnk

The New Age Indian Bank

Retail Banking introduced products and services that are instrumental in building its equity in this competitive space. The Bank engaged us to standardize the new brand imagery acrosss consumer touch-points namely marketing collaterals, branch environment and web initiatives. We introduced credit card designs and collaterals that resonate the new imagery of RBL Bank. An ATM deployment strategy was defined and rolled out with the help of visual identity guidelines for ATM sites

  • Brand Strategy & Positioning
  • Brand Communication
  • Retail Experience
  • Digital Experience