UX Design Practice

“You’ve got to start with the customer experience and work
backwards to the technology.” — Steve Jobs

Our UX (User Experience) Design practice is an integral part of the product development process.

USABILITY RESEARCH & CONSULTING

Be it an eCommerce portal, a utility or information centric web site, a software application or a mobile application the need to be agile, clear in the information-seeking goal of users and be user-centric remains. Our team of usability experts consult entities such as Banks, eCommerce, Utility, Travel and Software development companies on building great a User Experience. By utilizing our UX Design methodology, we have demonstrated that by following a set of processes, end user expectations can be successfully delivered. In fact, the methodology governs our work culture.

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UX CONSIDERATIONS

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Application Areas

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Usability Assessment

Scenario

  • To assess performance of an Application (Web or Mobile)
  • UX Audit of existing Application
  • Gap Analysis
  • Design Recommendations - Wire frames (Low fidelity designs)

Result

  • Improve Application Performance
  • Improved Product Discovery
assessment
optimization

Ux Design optimization

Scenario

To improve an existing Application (Web or Mobile) on a UI and Functional level

  • Gap Analysis
  • Competitive Benchmarking
  • Design Recommendations
  • User Testing on Recommended Designs
  • Submission of Final Interaction Design for Integration

Result

  • Increased Conversion Rate
  • Improved Product Discovery
  • Increase in Leads that result in sales
  • Improved Application Performance

Usability Testing

Scenario

To test an existing Application (Web or Mobile) among actual Users

  • Prototype Testing through one-to-one interviews and with advanced testing software
  • Design Recommendations with Wire frames (Low Fidelity Designs)

Result

  • Design Validation with actual Users
  • Improved User Experience and Productivity
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personalization

Personalization

Scenario

To introduce Personalization Features to the Application (Web or Mobile)

  • Gap Analysis
  • Design Recommendations
  • User Testing on Recommended Designs
  • Submission of Final Interaction Design for Integration

Result

  • Increased Frequency of Usage
  • Improved User Experience and Productivity

Contact our experts to know more